Advertisements are everywhere: they’re plastered to the sides of trains, buses and even buildings. They light up smartphones, computers, TVs– and soda cans? Through augmented reality, Onysus technology can modify any product into an advertisement. By simply placing a phone in front of a soda can, for example, customers can see a layer of virtual information, such as additional nutrition facts and contest prizes. Unlike ordinary ads, these virtual product layers require customers to have an awareness of the technology before using it. In other words, they cannot be seen by the standard shopper. Because of this, companies are required to foster excitement and curiosity in their audience. Without a bit of intrigue and reward, people would not buy the app and the product would be unsuccessful. Fortunately, most companies that employ virtual reality in their ads are aware of this. When they advertise their app, they also advertise an experience. Soda drinkers, therefore, know that when they purchase the app, they are investing their time and money in much more than just a soda can.
Heineken Beer Augmented Reality Interactive Campaign
In 2013, Heineken Beer launched an augmented reality project for exclusive customers. By downloading a loyalty app and then scanning a bottle with a smartphone, Heineken fans could enter for the chance to win a trip to Las Vegas for the Latin Grammy Awards.
Samsung Creates Interactive Campaign For Avengers: Age of Ultron
Just before it’s release in 2015, Samsung and Marvel teamed up with 72andSunny to create a fan-based mobile campaign for the film, “Avengers: Age of Ultron”. The ad, which also promoted the company’s Gear VR headset and ambassador athletes, featured a series of battle episodes for Samsung users and Avengers fans to follow. According to Jamie Park, Samsung Electronics Director of Global Marketing, a promotion of this caliber had never been done before.